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Content Creation Specialist

Salary/Rate:
£35,000

The Content Creation Specialist plays a key role within the Marketing team and will plan and create engaging content across the full mix of channels including social, website campaigns, client communications, marketing collateral, case studies, award submissions and editorial, producing high-quality outputs, updating existing material and identifying new ways to reach our audience.

The role plays a key part in the Marketing team, taking responsibility for planning, implementing and delivering compelling content for the website, social media, campaigns, client communications, investor relations communications, physical marketing collateral, case studies and award submissions.

  • Write engaging and high-quality content marketing initiatives in a variety of formats including written and visual media, ensuring it is well-aligned to audience needs and marketing objectives
  • Research and write a wide range of marketing assets and materials
  • Design content marketing initiatives to achieve business targets
  • Writing, proofreading, editing and publishing content to promote thought leadership, insights, products and services by telling compelling stories through content, both non-digital and digital content (including website) implementing SEO best practice to drive engagement
  • Building brand awareness and promoting services and products to key audiences by creating dynamic and engaging content
  • Bringing new ideas and concepts forward to develop innovative and effective ways of presenting content to address business and marketing challenges e.g. use of video, infographics, case studies etc.
  • Deliver website copy that applies SEO copywriting best practices to grow organic traffic
  • Collaborate with the Marketing team to get regular feedback, make next-step recommendations and promote achievements and best practice
  • Through data insights, implementing the SEO work on your accounts to optimise the performance
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